Redesigned the Quest brand including all aspects of brand positioning, new logo, product branding, and packaging design. Key strategy was to form an emotional connection with the Quest customer.

QUEST LOGO
QUEST LOGO
QUEST CANOPY PACKAGING
QUEST CANOPY PACKAGING
QUEST SLEEPING BAG - FRONT
QUEST SLEEPING BAG - FRONT
QUEST SLEEPING BAG - BACK
QUEST SLEEPING BAG - BACK
QUEST TENT - FRONT
QUEST TENT - FRONT
QUEST TENT - BACK
QUEST TENT - BACK

QUEST BRAND REDESIGN